Loyola University Maryland’s Sellinger School of Business and Management will hold the 2020 Busch Lecture on Tuesday, Feb. 4, at 6 p.m. This year’s speaker will be Adam Richardson, founder and chief bureaucrat of The Enigma Bureau, a Baltimore-based company providing innovation and experience design strategy, customer insights and journey mapping, workshops and sprint facilitation, and innovation coaching.

Richardson has wanted to be a designer since he started drawing cars at age 6. He strives to use design as a means to improve people’s lives in ways large and small. He’s worked on physical products, digital ecosystems, and services, with companies and organizations across a wide variety of industries and geographies.

He spent 10 years at the global consultancy frog design, building up their strategy and user research capabilities there. After frog, he went in-house to work on customer experience innovation at Financial Engines, a mission-driven fintech firm that helps everyday people with planning for retirement.

After moving to Baltimore, he founded The Enigma Bureau so he could focus on the “fuzzy front end” of innovation, combining user research, strategy, and experience design capabilities. He’s written for numerous publications, including Harvard Business Review, has spoken worldwide, and his book, “Innovation X,” was published by Jossey Bass in 2010. His Bachelor of Fine Arts in industrial design is from California College of the Arts, and his Master of Arts in humanities is from the University of Chicago.

The lecture is free and open to the public; however, registration is required. For those unable to attend in person, a webcast will be available to livestream the lecture. Please click here to access the stream.

The Busch Lecture, supported by the Anheuser-Busch Foundation, aims to feature leaders in business who have led innovative and entrepreneurial initiatives and are of interest to the academic, business, and civic communities. The Anheuser-Busch Foundation also designates a Busch Scholar, a faculty member who conducts and publishes high-quality research in a business discipline. Gerard Athaide, Ph.D., professor of marketing, was named the first Busch Scholar in fall 2017.

Loyola University Maryland’s Sellinger School of Business and Management provides business education rooted in the Jesuit tradition of emphasizing strong ethical leadership, commitment to social responsibility and a global perspective. With more than 60 faculty members and 2,000 students, the Sellinger School offers undergraduate and graduate degrees. Part-time and full-time MBAs, specialized master’s degrees as well as certificate programs are delivered on campuses in Baltimore, Columbia, and Timonium, Maryland. (www.loyola.edu/sellinger)