Maryland company becomes one-stop-shop for clients with addition of branding services
Happy Farm Botanicals (HFB), a boutique custom formulator and manufacturer of prestige natural products in Odenton, Maryland, today announced that it has expanded its core services to include a new “brand and business strategy lab”. HFB will now offer brand development, creative positioning, and business and marketing strategies. With the inclusion of the new lab, HFB has positioned itself as a one-stop-shop for clients to define, conceptualize and develop their products.
The strategy lab compliments services already offered by HFB’s production lab including custom formulation and product development. The production lab, which operates with an onsite chemist, formulators and in-house research and development (R&D) and processing teams, employs both state-of-the-art technology and prestigious organic botanicals to craft products. Both labs reflect HFB’s dedication and commitment to creating luxurious, all natural, one-of-a-kind products.
“We recognize and understand that today’s marketplace is inundated with products,” said Hamed Alaghebandian, Happy Farm Botanicals President and CEO. “With that being said, we take full advantage of evolving technologies, business model innovations and changes in consumer behavior for the benefit of pushing the brands we work with – the same brands we are extremely passionate about – towards the top.”
HFB has been working with a number of companies on developing products and marketing strategies including Lucky Guy. Founded in New York City, Lucky Guy is a men’s private club that also offers a range of exclusive men’s grooming products, each one conceptualized, formulated and developed by HFB. Using Lucky Guy’s origin as inspiration, HFB designed packaging that reflects the brand’s classy, striking and masculine aesthetic.
“We wanted to create packaging that is not only unique and eye-catching, but also cohesive with the Lucky Guy story,” said Alaghebandian. “Every detail, from the amber bottles to the black, gray and white lettering, was specially designed to convey that masculine and classy feel. We wanted the label to communicate and also have an impact, standing out amongst the competitors on the shelves.”
The Lucky Guy grooming collection consists of a hair-thickening shampoo, shave oil, and daily face moisturizer. Products can be purchased online at www.luckyguyclub.com.
Founded in 2013, HFB manufactures a variety of products in-house made from premier ingredients – from skin, body and hair care, to color cosmetics, pet care and household goods. In addition to the hundreds of private labels HFB manufactures for, the lab also manufactures and manages two skin and hair care brands: Everyday Botanicals, a women’s hair care line and PRZMan, a line of men’s care products. They also produce Gobo, a natural house-cleaning product.
