Ocean City Retains MGH as Agency of Record

MGH, the destination's agency since 2002, awarded contract following a competitive request for proposal process

BALTIMORE (Oct. 29, 2009) -- MGH, an integrated marketing communications agency, today announced it has been selected as agency of record for Ocean City, Md. MGH, which has worked with the destination in a full-service capacity since 2002, was selected following a competitive Request for Proposal (RFP) process among nine other agencies from around the region. The announcement comes on the heels of the agency retaining another longtime client, Towson University.

The decision came after a majority vote by Town's City Council. The agency plans to build upon its advertising campaign, "Rodney" - the city's "spokesguard" who rescues people from their mundane lives - which was launched in 2009. MGH will also continue to provide media buying, public relations, social media, and interactive services for the destination.

"MGH has a proven track-record of creating campaigns that not only stand out among our destination competitors in the region, but generate solid results in attracting tourists," said Deb Turk, director of tourism for Ocean City, Md. "We look forward to continuing our relationship with MGH. "

Over the last seven years, MGH has created several noteworthy and award-winning campaigns for Ocean City, including the "Cicada" campaign launched in 2004, 2008's "Oceans Evaporating" campaign and this past summer's "Rodney" campaign.

"Our agency is thrilled to keep working with Ocean City, and to continue to develop creative that gets people talking, and keeps them traveling to Ocean City year after year," said Andy Malis, MGH president. "We take great pride in the campaigns we have produced for the town, and are pleased with the results we have garnered for the destination - even in a down economy."

About MGH

MGH is a full-service marketing communications firm offering advertising, public relations, media planning/buying, creative design and production, interactive (design, development and marketing), market research, direct response, relationship marketing and word of mouth/social media marketing.

MGH maintains a diverse client base spanning multiple industries. Current clients include Papa John's Pizza, Texas Instruments, Visit Baltimore, the National Aquarium, Medifast, Baltimore International College, University of Maryland University College, Towson University, Nobel Learning Communities, Ocean City, Md., Department of Tourism, Smyth Jewelers and Suburban Hospital.

Based in Baltimore, MGH is one of Maryland's largest agencies, with more than $65 million in annual billings. MGH launched the first Word of Mouth department in Baltimore more than two years ago: blog.mghwom.com. For more information on MGH and its services, visit www.mghus.com. To view our latest creative work, visit www.youtube.com/mghtv.