Mission Media Makes Over STX Website


Mission Media, a Baltimore-based creative agency, has recently launched a completely revamped website for global sporting goods leader STX at www.STX.com.

For the first time ever, all STX product categories have been united all under one web address allowing for cross-pollination of the categories as well as assisting in growing overall brand equity. The newly designed site integrates dynamic animations using new web standards with universal rollovers and seamless changes between pages and categories.

"The new website allows STX to talk to end-users about topics that matter most to them," explains principal and creative director of MissionMedia, Todd Harvey. "The voice of the website will be that of the consumer themselves, using the words of a respected teammate rather than that of a detached global sports star."

Website visitors can now easily maneuver through each page and product category to find exactly what they are looking for. New animations, rollovers and changing top navigation add unique elements to the design of the site. Additionally, newly added quick filters also assist customers in finding products best suited for them by allowing them to enter specific product needs.

Mission Media designed the STX website to allow customers to stay in touch and up-to-date with STX's newest trends by allowing STX to continuously update website information easily. Visitors are also able to interact with STX's Twitter and Facebook pages and stay current with leading news stories and top rated products for each sport category.

The website is tied to Mission Media's fully customized Content Management System (CMS), making it easy for STX to manage content and instantly update ever-changing features on the website.

STX has been a part of Mission Media's client roster since 2006. In addition to revamping the website, Mission Media provides full advertising support to all STX product categories.

About Mission Media
Mission Media, a creative agency rooted in Baltimore, provides a full range of services, including advertising; identity and graphic design; web design, programming and hosting; search engine marketing; social media; film, video and still photography; audio production and post production; and event planning and promotion. Working collaboratively with Mission Film and MissionTix the passionate team at Mission Media creates compelling, layer-free marketing solutions for an inspiring assortment of clients and has been since 2000. For more information, visit www.missionmedia.com.

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