De Novo Debuts New Brand Identity


The new identity symbolizes De Novo's core strengths of experience and technology

De Novo, a national leader in process serving, today officially unveils a sweeping transformation of its corporate visual identity including a new logo and tag line. The fresh, new brand is designed to better reflect the company's two core pillars - experience and technology.

The new logo housed in a traditional blue alongside a contemporary sphere-shaped symbol represents De Novo's long history of legal experience coupled with the dynamic motion of the seemingly moving arrows to symbolize the speed at which they perform. The use of both traditional and tech fonts clearly illustrates the balance of experience with a focus on the future.

"Our new brand better reflects who we are, and the innovations that differentiate us from others," said Susan V. Boone, Esq., President, De Novo. "Our goal is to assist our clients with moving their cases along faster by blending new technology with experience and old fashioned service."

"This is an exciting time and a perfect opportunity to unveil a fresh identity that captures the brand essence and De Novo's commitment to controlled growth within our core area of Maryland, Washington D.C., Delaware and Northern Virginia," stated Scott Reynolds, Operation Manager, De Novo. "Our previous logo no longer reflected who De Novo had become," Reynolds continued.

De Novo partnered with Maryland owned KK Design in a three month long initiative to develop a brand identity that speaks to the company's future. "During the design process, the De Novo team explained their innovative use of automated, email technology. We captured that by using arrows surrounding a globe to illustrate this constant movement towards future technologies.  When you sit down with De Novo, you can feel this exciting energy that delivers results," stated Kristin Knoerlein, President of KK Design.

For more information on De Novo's branding initiative visit Media outlets wishing to obtain a JPG image of the new logo should email:

About De Novo

Led by an attorney of thirty years and headquartered in Baltimore, Maryland, De Novo Attorney Services, Inc. is a privately held, national process serving company that teams experience with advanced technology and unmatched client service. Every day De Novo plays a critical role in assisting attorneys with moving their case along faster with Eformed a service which provides automated detailed email updates each time a serve is attempted or perfected.

Core services include: Service of Process, Military Search with SSN finder and broad based Skip Trace services.

For more information visit

About KK Design

The goal of KK Design is to learn what makes a company unique and to communicate that through color, shape, movement and creativity.  As a business consultant, communication specialist, and creative thinker, KK Design works hand-in-hand with their clients to produce custom designs that embody their vision in a dynamic and memorable way.  Along with logo development, KK Design offers a collaboration of print design, production services, as well as web design and video production.

For more information visit

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