BETHESDA, Md.--(BUSINESS WIRE)--Northlane Capital Partners announced today that it has invested in List Partners, LLC., a provider of sales intelligence content used by business development professionals who target national advertisers and their agencies across the U.S. and the U.K. NCP invested alongside List Partners’ management team including CEO Dave Currie, and its founder, Todd Knutson, who will remain on the Company’s Board of Directors.
Founded in 1995 and headquartered in Atlanta, Georgia, the Company provides participants in the advertising sales market with a proprietary dataset allowing them to quickly identify and engage the most relevant advertising, media and marketing decision makers at the largest brands, their respective agencies and advertising technology partners. The dataset is delivered through a software-as-a-service platform that seamlessly integrates into business development professionals’ daily workflow.
Mr. Knutson noted, “The goal of this transaction was to identify a financial partner that would help Dave and his team grow the platform that List Partners has built over the past two decades, while providing continuity for the Company’s customers and employees. I am confident that NCP’s proven method of working with executives to build businesses like ours will result in continued expansion of the Company’s core service offerings.”
Mr. Currie commented, “I am excited to partner with NCP and the entire team at List Partners, and look forward to continuing our rapid growth trajectory. After years of planning and investment, our Winmo platform is now the definitive resource for advertiser-agency relationship data, predictive sales insights, as well as for decisionmaker contact information in the sector. We will remain focused on enhancing the Winmo customer experience and expanding its user base by continuously improving the efficiency of the lead generation and sales acceleration process.”
Sean Eagle, Partner at NCP, noted, “This investment aligns well with NCP’s investment thesis and builds upon our experience within the marketing services sector. List Partners provides a valuable outsourced service to its clients, none of whom could support the large team of researchers and systems necessary to maintain as accurate and comprehensive of a sales intelligence tool as Winmo. The Company has become the go-to solution for business development professionals needing to track the dynamic advertising market and its related participants. We are very pleased to welcome List Partners to the NCP portfolio and to support its future growth.”
ABOUT NORTHLANE CAPITAL PARTNERS
Based in Bethesda, MD, Northlane Capital Partners is a private equity firm that invests in control buyouts of middle market companies based in North America. NCP focuses on three sectors: healthcare, outsourced business services and industrial technology. NCP generally looks for platform companies with EBITDA of $5 million to $30 million. For more information, please visit http://www.northlanecapital.com.