Roy Rogers Restaurants Introduces New Technology Enhancements

1/8/18

Roy Rogers® Restaurants announces two new technology enhancements to the company with the launch of its online ordering service and the launch of the second phase of its loyalty app, Roy’s Rewards, on Monday, January 8. The new online ordering service allows customers the ease of placing their order with the click of a button from the comfort of home and picking up their order at their favorite Roy Rogers® Restaurants location. The second phase launch includes online ordering, e-gift cards and increased flexibility when redeeming rewards points.

The elevated rewards structure ensures guests the opportunity to redeem more of the rewards they want faster than ever before. For every dollar spent at the quick serve restaurant chain, Roy’s Rewards users will receive one point. With new enhancements, guests will now have flexibility to earn points to redeem a variety of menu favorites including desserts, breakfast combos, sandwiches and lunch/dinner combo meals. In addition, Roy’s Rewards users will be able to order through the app before visiting the restaurant and will have the ability to purchase an e-gift card through the app, perfect for the upcoming holiday season.

“We are ecstatic to announce the launch of Phase 2 for Roy’s Rewards and the addition of our online ordering service,” said Jim Plamondon, Co-President of Roy Rogers® Restaurants. “Our newly updated app allows for ease of access when ordering food on-the go, sending friends and family gifts and redeeming new rewards loyal guests have collected by visiting our locations. Enjoying menu favorites at Roy’s is now faster and more convenient.”

Roy’s Rewards, which launched in November 2016, is available for download in the Apple App Store and Google Play Store, features the full Roy Rogers® menu, online ordering, a location tracker, e-gift cards, rewards tracking and more.

Roy Rogers® Restaurants has partnered with Relevant Mobile, a leading provider in customized mobile apps and mobile-centric data-capturing, to create Roy’s Rewards. Relevant Mobile specializes in working with restaurants, offering a holistic technology platform that includes loyalty, guest feedback and resolution, ordering, mobile payment, gift card solutions and much more to help restaurant clients give guests a consolidated, interacting platform. Roy Rogers® continues the partnership with Relevant Mobile with the launch of Roy’s Rewards second phase.

Roy Rogers® Restaurants has also partnered with Olo, the on-demand interface for the restaurant industry, powering digital ordering and delivery for an exclusive network of over 200 restaurant brands across 40,000 locations. Olo’s enterprise-grade software powers every stage of the digital restaurant transaction, from fully-branded guest interfaces to the back-of-house order management features that keep the kitchen running smoothly. Olo is a pioneer in the industry, beginning with text message ordering on mobile feature phones in 2005. Today, over 70 million consumers use Olo to order ahead and Skip the Line® or get meals delivered from the restaurants they love.

Roy Rogers® Restaurants plans to continue evolving in the mobile space, allowing for even more options to better serve our guests in the ever-changing technological world. For a list of current participating locations, please visit www.royrogersrestaurants.com/roysrewards.

About Roy Rogers® Restaurants:

Based in Frederick, Maryland, the Plamondon Companies own and operate 24 Roy Rogers® Restaurants and oversee 31 franchise locations in the Mid-Atlantic region.

Roy Rogers® Restaurants are known in the industry as the “Triple Threat” – serving USDA choice top round roast beef, hand-breaded, fresh fried chicken and great tasting burgers. Unique to Roy’s is the Fixin’s Bar®, featuring a variety of condiments, such as fresh lettuce, tomatoes, pickles, onions, jalapeños and signature sauces. Amenities include drive-thru, flat screen TV and free Wi-Fi. For more on our business, promotions, products and franchise opportunities, visit www.royrogersrestaurants.com and follow us on Twitter,FacebookandInstagram.

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