Going into 2017, a Street Fight survey of executives at suppliers of local marketing technologies and services revealed that many of them were investing in data and analytics as a top new focus. As shown in our State of Hyperlocal 2017 report, those companies’ other priorities were pretty much in sync with both their small business and enterprise local marketer customers, though perhaps underestimating new areas like digital wallets and voice search.
Today, Street Fight kicks off its third annual executive survey on what’s hot or not on the supply side of the local marketing ecosystem. We welcome Street Fight readers to share their thoughts on the state of the industry by filling out a short survey on what their companies are prioritizing, and what challenges they’re facing. We’ll analyze those results with the idea of comparing them to those of local merchants and multi-location brands to identify possible disconnects and potential opportunities. The analysis will also help companies benchmark themselves against their peers and adjust R&D and marketing budgets where appropriate.
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