Warschawski, a full-service advertising, marketing, digital, public relations, branding, web design, creative and crisis communications agency, announced today that it has been retained by New Jersey-based Sap on Tap, a leading producer in the emerging maple water segment of lifestyle beverages. Warschawski will assist Sap on Tap in refining its brand positioning, creating a new bottle design, as well developing integrated marketing campaigns to drive sales. Terms of the agreement were not disclosed.
Sap on Tap, is one of the nation’s leading producers and distributors of maple water. As one of the few fully-integrated companies in the maple tree water space, Sap on Tap sources all its maple water from maple trees in New York’s Catskill Mountain region, bottles the product in its Upstate NY production facility, and distributes it through natural and organic distributors such as Dora’s Naturals, UNFI (United Natural Foods), and Kehe. Sap on Tap is a refreshing, 100% natural and sustainably-produced beverage that provides consumers with minerals, vitamins and essential nutrients, such as manganese, potassium and riboflavin. With no artificial additives, preservatives or flavors, Sap on Tap offers consumers a healthier, low calorie alternative to many other lifestyle beverages, such as coconut water, which has 40 percent more sugar than Sap on Tap maple tree water. Sap on Tap products are currently distributed in Whole Foods Market locations in New York City and by several health food retailers in the area.
“We are thrilled to partner with Sap on Tap to position it as the leader in the emerging maple tree water space – it is truly an exciting opportunity,” said Shana Harris, COO of Warschawski. “The beverage and wellness space is incredibly crowded, and we love having the opportunity to help companies create a unique brand experience that helps it stand out from others and execute an integrated marcomm strategy that generates results. We’re looking forward to helping Sap on Tap launch its product and position the brand as the industry leader.”
“The greatest challenges faced by companies in emerging industries is differentiation and demand creation. Most customers are unaware of the health benefits of maple tree water compared to established products like coconut water, bottled teas and other lifestyle beverages. We knew we needed an agency partner with the ability to both help us define our brand and share it with our target audience,” said Bruce Goria, Sap on Tap’s VP of Marketing. “After meeting the Warschawski team, we knew that they understood exactly what we needed to do to position Sap on Tap as a naturally great-tasting, sustainable, healthy alternative to other lifestyle beverages. We’re looking forward to working together with their team to build Sap on Tap into a truly exceptional brand.”
Warschawski is dedicated to providing clients with the highest quality of Marketing, Advertising, Digital, Public Relations, Branding, Creative Design, Web Design/Development, Social Media, and Strategic Planning services. Warschawski delivers the experience and expertise of a large firm coupled with the personalized attention and care of a boutique agency. Warschawski was named the 2017 “U.S. Small Agency of the Year”; this is the sixth time the agency has won top honors in its 21 years of existence. For ten consecutive years, it also has been ranked as one of the top 30 “Best Agencies to Work For” in the U.S. In 2010, Warschawski was named “U.S. Small Agency of the Year” and the “Best Small Agency to Work For” in the U.S. The company, whose clients include Fortune 500 and Inc. 500 companies, has won more than 200 awards for its marketing communications work in 15 years. Warschawski was founded in 1996 and is headquartered in Baltimore, MD.