Global digital marketing agency Jellyfish announced today that, after a competitive pitch process, it has been selected as the cross-channel digital marketing partner for leading footwear and fashion company Deckers Brands.
"We were eager to find a full-service agency that understands our goals and the complexities of our brand portfolio," said Jim Davis, Global VP of Omnichannel Marketing. "With Jellyfish, we get the integrated marketing strategy we want and the global reach we need. As a DoubleClick and Google Certified Marketing Partner, Jellyfish is at the forefront of the digital industry and the logical choice for a company like ours."
Effective immediately, Jellyfish is driving digital strategy and business growth for Deckers with a comprehensive plan that spans paid and organic search channels and includes robust digital display campaigns. As a DoubleClick Creative Partner, the agency has been tapped to provide a complete suite of data-driven creative concepts and digital assets. Jellyfish will develop seamless shopper journeys from awareness to conversion and retention for the global fashion and lifestyle company.
"Our partnership with Deckers Brands was a natural fit as we both appreciate there is no 'one size fits all' solution for our customers," says Kevin Buerger, executive vice president and managing director of Jellyfish US. "We'll be building a robust digital marketing strategy for Deckers Brands to help them achieve their sales goals in a crowded and competitive marketplace. Our team brings combined decades of experience in delivering creative and strategies that will have meaningful business impacts, while maintaining efficiencies in spend, for the company."
Deckers Brands is a global leader in creating and distributing fashion, footwear, clothing and more that take people from leisure to performance activities. Their iconic and well-loved brands include UGG, Koolaburra by UGG, HOKA One, Teva and Sanuk. Deckers Brands products are sold in over 50 countries worldwide, through their own retail and online stores as well as through carefully selected resellers.
Jellyfish (www.Jellyfish.net) is a global boutique agency, delivering digital marketing solutions on a foundation of innovation, transparency and continual training. Jellyfish has offices across the U.S., Europe, and South Africa, and nearly 400 employees, all with industry recognized qualifications, worldwide. The company provides a full suite of award-winning technology and talent to deliver paid search, SEO, social media, display, email, analytics, optimization, creative and development solutions. Jellyfish is the proven leader that understands how the convergence of marketing channels, platforms and devices can be used effectively to create an overall winning strategy, and the perfect digital journey for their clients.