Former SAP Executive to Drive Brand and Demand Generation Strategies for Growing FinTech Firm
eOriginal, Inc., today announced Michele Weber as Chief Marketing Officer (CMO), adding critical expertise to the rapidly growing financial services technology company.
eOriginal has experienced significant growth as companies adopt digital lending as a way to meet consumer demand, improve capital efficiencies, and transact loans securely. Weber is another key addition to the company as eOriginal continues to hire in all areas of the business.
“Michele brings to eOriginal a track record of developing and implementing marketing programs that increased brand awareness, created differentiators versus competition, and drove sustainable company growth,” said Brian Madocks, CEO of eOriginal. “She is the ideal person to elevate the brand and ensure we capture the opportunities before us.”
Weber was recently Senior Vice President and head of Global Marketing for AppNexus, an internet technology company. Prior to AppNexus, she held several leadership positions with SAP in the areas of enterprise marketing, ecosystem and channels, brand-to-demand generation and leading the introduction of several new products.
“It’s an exciting time at eOriginal,” Weber said. “Not only is it an incredible opportunity to join a team of experts who are pioneers in the digital lending industry, but to enable the success of eOriginal’s customers and the entire digital transaction management ecosystem. It was evident to me that the eOriginal team is committed to providing their customers and partners with the most trusted platform in the industry. Now, I have the privilege to be part of this mission, and I’m ready to get started.”
In November, eOriginal was named to Deloitte’s Technology Fast 500™ list as one of North America’s fastest growing technology, media, telecommunications, life sciences, and energy companies. eOriginal earned the rank of 294 by more than doubling revenues during the evaluation period of FY 2013 through FY 2016.
The recent growth was spurred in 2016 by a $26.5-million expansion capital investment, led by private equity firm LLR Partners, to provide the resources to expand development of innovative product offerings, accelerate hiring, build-out its leadership team and extend its digital transaction management leadership position into additional markets, such as digital mortgage.
eOriginal guarantees trusted transactions of digital financial assets for all parties from the borrower to the secondary market. We do this by creating a ‘digital original’ document with all the legal and enforcement rights of a paper contract combined with the capital and operational efficiency of digitization. Our proven network provides certainty in how these digital assets are created and maintained, delivering the confidence, visibility and compliance lenders and buyers need. As a pioneer in the space, major financial institutions, leading law firms and credit ratings agencies have validated and rely on eOriginal as a trusted partner for Digital Transaction Management.
For more information, visit www.eoriginal.com