Since Under Armour (UAA) is down over 75% from its highs, this stock has attracted many bargain hunters at Seeking Alpha who've been trying to determine if it's worth jumping into. This is my 15th Under Armour article and I've not once recommended the stock (and I still don't). There have been ~10 articles that have come out since earnings, and they have for the most part done an excellent job covering the situation.
A 75%-plus drop stinks, and we've seen speculators take that sucker bet the entire way down -- at $40, $30, $25, $20, $15 and now the $10 range. Go to the comments section and you'll see claims like, "You'll all be sorry when this is a $20 stock next year!" Funny how that $20 price target used to be $30, $40, $50 ($100) before that. I'm tired of generic Buffett quotes that don't even apply to Under Armour. Next time I invest in a falling knife with failing fundamentals, I'm going to quote Buffett as if to bless my decision (facepalm).
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