CBRE Group, Inc. (NYSE: CBG) today announced it has acquired a 50% interest in Streetsense, a privately-held strategy and design company, creating a joint venture to provide services that help retailers and other clients create compelling consumer experiences.
As part of the strategic investment in Streetsense, CBRE has acquired Streetsense’s retail brokerage operation, which serves clients in the greater Washington, D.C. market. The firm’s 17 professionals have joined CBRE and the new brokerage business will be called Streetsense|CBRE. The combination of Streetsense’s and CBRE’s highly talented professionals significantly strengthens CBRE’s presence in the Washington, D.C. market and further solidifies its best-in-class retail offering nationally.
“Streetsense’s focus on ‘creating brands people love and places people love to be’ will be amplified by CBRE’s powerful service offering, client base and commitment to innovation. Together, we strengthen our ability to connect with end-users across industries and geographies,” said Anthony Buono, CBRE Executive Managing Director, Americas Retail Advisory & Transactions Services.
Streetsense was founded in 2001 and has become known for helping clients create emotional connections with their customers through insight-driven strategy and design. With offices in both Washington, D.C. and New York, the firm has created engaging brands, places and consumer experiences for a diverse range of clients including The Ritz-Carlton, JBG Smith, Interbake Foods, General Growth Properties, Chef Mike Isabella, and the Detroit Economic Growth Corporation.
“With CBRE as our partner, Streetsense is even better positioned to unlock value for brands and places and drive demand for clients,” said Brian Taff, President, Streetsense. “Our nearly 200 creative professionals will greatly benefit from CBRE’s broad range of advisory and transaction capabilities, as well as their international industry relationships. With CBRE, we have a partner that shares our vision to create transformative outcomes for our clients and their customers.”
CBRE’s consumer experience joint venture with Streetsense adds a critical component to CBRE’s toolkit for advising clients on real estate needs amid shifts driven by e-commerce and changing consumer preferences. CBRE’s suite of retail and omnichannel advisory services includes location analytics, store-portfolio optimization, predictive consumer analytics, supply chain services and retail project management.
About CBRE Group, Inc.
CBRE Group, Inc. (NYSE:CBG), a Fortune 500 and S&P 500 company headquartered in Los Angeles, is the world’s largest commercial real estate services and investment firm (based on 2016 revenue). The company has more than 75,000 employees (excluding affiliates), and serves real estate investors and occupiers through approximately 450 offices (excluding affiliates) worldwide. CBRE offers a broad range of integrated services, including facilities, transaction and project management; property management; investment management; appraisal and valuation; property leasing; strategic consulting; property sales; mortgage services and development services. Please visit our website at www.cbre.com.
Streetsense is an experience-focused strategy and design collective that creates brands people love and places people love to be. Powered by in-depth insights and an interdisciplinary approach, we are experts at creating, transforming, and driving consumer demand to brands and places. To learn more about our impact, visit www.streetsense.com, and follow us on Twitter and Instagram at @realstreetsense and on Facebook at facebook.com/realstreetsense.