A pair of boater-focused Baltimore companies are tying together for the long haul.
Boat slip reservation startup Snag-A-Slip acquired Marinalife in a deal that closed last week, said Snag-A-Slip CEO Dan Cowens. Terms were not disclosed.
Cowens said the acquisition is “complementer” for Snag-A-Slip. Marinalife has a member program that provides information on marinas and itineraries for a trip, discounts and a quarterly magazine. The 18-year-old company has 60,000 active members, as well as lots of content that’s been created over time. Whether it’s building Snag-A-Slip’s blog or introducing members to the company’s boat reservation service, Cowens sees lots of potential for Marinalife to fuel sales and marketing efforts. The ways that the companies will integrate offerings are still being worked out.
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