Warschawski, a full-service advertising, marketing, digital, public relations, branding, web design, creative and crisis communications agency,announced today that its Director of Digital Strategy and Data Analytics, Sam Ruchlewicz, will serve as an expert speaker at the 2017 Senior Care Marketing Sales Summit Headquarters Conference (SMASH). The three-day conference will take place from October 2^nd through October 4th, 2017 at the Loews Chicago O’Hare Hotel in Chicago, IL.

Sam’s session, Maximizing Marketing Impact Through Lead Scoring, will provide attendees with an in-depth understanding of lead scoring: what it is, how it’s done and why it’s effective. Sam’s presentation will also include actionable tips and best practices for lead scoring implementation and advice on how to use lead scores to optimize the marketing mix and deliver bottom-line business results. Sam’s session will take place on October 4^th from 10:00 a.m. to 10:45 a.m.

The SMASH Conference is the nation’s leading sales and marketing summit in senior care, bringing together more than 300 senior executives, innovators and industry leading professionals.

“I am privileged to work with brands every day on developing integrated campaigns that include digital marketing, lead scoring systems and data analytics to help drive business results,” said Sam Ruchlewicz. “I look forward to sharing my expertise with the attendees at the SMASH conference to provide new insights on how lead scoring enables companies to realize massive increases in marketing ROI, while creating alignment between metrics and business outcomes.”

ABOUT WARSCHAWSKI (www.warschawski.com)

Warschawski is dedicated to providing clients with the highest quality of Marketing, Advertising, Digital, Public Relations, Branding, Creative Design, Web Design/Development, Social Media, and Strategic Planning services. Warschawski delivers the experience and expertise of a large firm coupled with the personalized attention and care of a boutique agency. Warschawski was named the 2017 “U.S. Small Agency of the Year”; this is the sixth time the agency has won top honors in its 21 years of existence. For ten consecutive years, it also has been ranked as one of the top 30 “Best Agencies to Work For” in the U.S. In 2010, Warschawski was named “U.S. Small Agency of the Year” and the “Best Small Agency to Work For” in the U.S. The company, whose clients include Fortune 500 and Inc. 500 companies, has won more than 200 awards for its marketing communications work in 15 years. Warschawski was founded in 1996 and is headquartered in Baltimore, MD.