R2i is a full-service digital agency that helps companies build integrated customer experiences that generate real marketing value. As part of their commitment to helping clients navigate a complex marketing technology landscape, R2i has released its 2017 Web Analytics Comparison Report.
Gartner's 2016-2017 CMO Spend Survey found that 41% of marketers are investing in marketing analytics as a means to achieve company business objectives, trailing only digital commerce and digital advertising. As an agency, R2i is focused on enabling its customers with tools like this report to accelerate these analytics objectives.
This annual report is part of R2i's library of research materials including complementary CMS and Marketing Automation comparison reports. It is designed for business leaders to review, analyze, and differentiate the industry's leading web analytics vendors and identify which platform solution best aligns to their organization's unique needs and technology requirements. While the 2017 Web Analytics Comparison Report is not a comprehensive inventory of all available options in the marketplace, it provides marketers with a valuable starting point in their technology decision-making process.
R2i CEO Jennifer Quinlan notes, "Our clients want to be data-driven marketers. As an agency, we believe in delivering strategy, creative, and solutions that are rooted in data and insights. In order for our clients to have that same holistic approach, they need a tech platform that helps connect the dots of their customers' experiences."
The Comparison Report includes a side-by-side evaluation of eight enterprise web analytics solutions, giving business leaders the ability to quickly compare the technical specifications, capabilities, and features associated with each platform. Feature categories include usability, cost, data availability, implementation and data collection, integrations, security, tag management, and reporting features.
The following enterprise web analytics systems are featured in this year's report:
- Adobe Analytics Select
- Adobe Analytics Prime
- Adobe Analytics Ultimate
- Google Analytics
- Google Analytics 360
- IBM Digital Analytics
- Webtrends Infinity
- SAS Customer Intelligence 360
The report is built and maintained by R2i's Analytics team who holds certifications in Google Analytics and Adobe Analytics as well as extensive training in Adobe Activation (Dynamic Tag Manager), Google Tag Manager, and Sitecore Analytics.
Kristen Dunham, Digital Marketing Analyst at R2i who worked on this year's report, comments, "When choosing a web analytics platform it is important to select a system that will host the right data to drive performance. As is the case with any technology investment, this requires a deliberate approach with internal collaboration among key stakeholders from different business units. Begin by mapping out your business requirements, company goals, and technology platforms integrations, making sure your ultimate selection not only fulfills your business needs, but provides an architecture for growth."
For more on R2i, visit www.r2integrated.com.
R2i is a national full-service agency with offices in Silicon Valley, Seattle, New York, and Baltimore. With diverse expertise and a hands-on approach, R2i guides companies through a complex marketing landscape and builds integrated solutions that accelerate success. R2i's unique alignment between marketing technology, brand expression, and demand generation results in compelling creative campaigns, better user experiences, and deeper customer connections. Through focused areas of purpose such as web development and technology, multi-channel campaigns, media, loyalty and retention, sales enablement, brand strategy, and content marketing, R2i has consistently delivered on the new promise of marketing integration today for its clients. R2i clients include Microsoft, Hershey, Chevron, American Cancer Society, University of Arizona, Bluetooth, Atlantic Health, ServiceNow, and OneMain Financial.