European Cosmetics Brand, BeYu, Taps Planit to Support U.S. Launch


Planit, a Baltimore-based communications, marketing, and digital agency, is pleased to announce a new partnership with BeYu Cosmetics, a European-based premium beauty brand renowned for its high-quality, affordable products. With a presence in 40 countries, BeYu is distributed in the U.S. by BAM Brands USA. Planit will support BAM Brands USA in driving awareness, trial and sales of BeYu in the U.S. through brick and mortar retail and e-commerce campaigns, as well as paid and organic social media campaigns.

“We are really excited to be working with Planit. We interviewed a lot of New York based agencies, and we felt Planit had the right combination of experience, passion and creativity,” said Christian Dean, CEO of BAM Brands USA. “We are confident Planit is the right partner to help BeYu bringEuropean luxury, exceptional color palettes and quality cosmetics to U.S. consumers."

Planit’s marketing efforts will focus on driving BeYu sales of soft eye liners, color lip biggies, color biggies for eyes, mascara and eyeshadow quads in major retailers including Wegmans, Bartell Drug,, and The agency will be responsible for strategic planning, creative development, media planning and buying, and social media strategy and execution for U.S. platforms.

“BeYu's products are amazing, but what really attracted us to this opportunity is the brand's unique business model. By offering prestige cosmetics in mass retail, BeYu gives B&M retailers the ability to offer a unique shopping experience to their customers, and gives women the ability to purchase trusted European cosmetics without having to make a special trip to the mall. It's really smart, and it's something that no other brand is doing,” said Sarah Quackenbush, group account director at Planit.

Planit’s partnership with BeYu is the most recent addition to the agency’s ongoing growth in the beauty and skincare category with major brands such as Kleenex® Facial Cleansing, Dr. Brandt and Mally Beauty.

About Planit

We’re Planit. A strategic, digitally-minded agency that leads revolutions for national and global clients. Whether that’s through a variety of media channels, PR, social, or the “next big thing”—if it isn’t bold, creative, and smart, we’re not doing our job. That’s why clients including Kleenex® Facial Cleansing,Under Armour®, Sheetz, Marriott International, Barclaycard, and Dunbar trust Planit. And that’s why we continue to receive stellar industry recognition, from the EY Entrepreneur Of the Year® Award to Advertising Age’s Small Agencies of the Year and Best Places to Work.

About BAM Brands USA

BAM Brands USA was founded in 2014 by Christian Dean and international celebrity makeup artist Lindsay Ebbin with the intent to import and distribute high quality beauty products manufactured in Germany to the US market. BAM Brands USA is the distributor of BeYu cosmetics as well as prestige brand Make up Factory in the United States.

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