Warschawski, a full-service advertising, marketing, digital, public relations, branding, web design, creative and crisis communications agency, announced that it is hosting its second free webinar – “How to Calm the Storm” –- on Wednesday, September 14th at 1:00 PM EST. Interested participants can register here. Warschawski has a proven track record in successfully working with all types of businesses and organizations on how to best prepare for and handle crisis situations.
Crisis communications is always a “hot topic” as it can cause significant damage to any organization’s brand reputation. Having a plan in place is something that senior leadership often talks about doing, but does not always make it a priority. With the growth of social media channels and the real-time access to information, the public is always watching and organizations are expected to respond immediately to any situation. Ask yourself – do you have a plan or know what you would do if caught in a crisis storm?
This webinar will provide an overview on how to identify a crisis, the different stages of a crisis, how to best prepare for a crisis, how to create a crisis plan, what to do when you have a full-blown crisis (complete with some real-world examples), and how to use a crisis situation as a way to strengthen your brand.
Participants will walk away with an understanding of how to:
- Identify a crisis situation and determine what level of crisis it is
- Create a strong offense to best protect you in a crisis situation
- Create a response plan that will help address any crisis situation
- Quickly respond to a crisis situation using all of the marketing tactics and communication channels
- Use a crisis situation to create a positive brand experience
This interactive session will be led by Shana Harris, COO of Warschawski. Shana is a nationally-recognized thought leader in the marketing communications industry. She is frequently called upon by local, regional and national media outlets to provide expert commentary. Shana is frequently invited to speak at regional and national marketing communications industry conferences about branding, crisis communications, public relations, corporate social responsibility and social media.
“As someone who has helped navigate crisis situations, I understand first-hand the challenges organizations in crisis face and the importance of being prepared,” commented Shana Harris, COO. “It is essential to have a plan in place that allows you to respond in a timely manner to minimize any damage to a company’s brand. The types of threats are constantly changing and people need to understand how to identify what is really a crisis and what is not to avoid making a situation worse. Crisis situations can be complex, and I look forward to the upcoming webinar where I will simplify the steps that marketers need to take to best protect themselves and arm them with the tools they need to navigate a potential storm.”
ABOUT WARSCHAWSKI (www.warschawski.com):
Warschawski is dedicated to providing clients with the highest quality of Marketing, Advertising, Digital, Public Relations, Branding, Creative Design, Web Design/Development, Social Media, and Strategic Planning services. Warschawski delivers the experience and expertise of a large firm coupled with the personalized attention and care of a boutique agency. Warschawski has won the top recognition of being named “U.S. Small Agency of the Year” for three years in a row. For ten consecutive years, it also has been ranked as one of the top 30 “Best Agencies to Work For” in the U.S. In 2010, Warschawski was named “U.S. Small Agency of the Year” and the “Best Small Agency to Work For” in the U.S. The company, whose clients include Fortune 500 and Inc. 500 companies, has won more than 200 awards for its marketing communications work in 15 years. Warschawski was founded in 1996 and is headquartered in Baltimore, MD.