Enradius, a Baltimore-based digital agency, today announced the acquisition of Changeup Marketing, a digital marketing consultancy based in Frederick. Enradius provides hyper-local advertising and digital marketing services to clients nationwide. The M&A expands the company’s portfolio of services for local businesses with greater emphasis in the Frederick and Washington D.C. areas.
Enradius and Changeup Marketing partnered for a year and a half prior to the announcement. Changeup Marketing’s owner, Kelly Jarvis, is now Chief Revenue Officer at Enradius. The acquisition added two employees and Changeup’s existing client base to the Enradius roster, increasing the company’s growing list of clients in the Baltimore region. Enradius now has 17 team members and over 100 clients. Regional offices anchor the business in Baltimore, Washington DC, Philadelphia and Detroit.
“This was a natural fit for Enradius. Our growing portfolio of clients now have in-house support from Changeup’s marketing experts,” Enradius’ CEO , David Carberry, said. “This acquisition expands our service to clients in the greater Washington, D.C. area, while also enhancing our social media services. This is a direction we have been headed for some time and it made sense to bring it all together in-house. Kelly’s energy, enthusiasm and expertise will help us provide in-depth local digital marketing to our growing account base in the Baltimore region and across the country.”
Enradius acquired Changeup Marketing as part of a larger growth strategy. The deal will broaden Enradius’ services in areas such as brand strategy, social and multimedia work while giving Changeup clients more access to geotargeted digital services, listings management, video and mobile marketing services.
Enradius provides geo-targeted advertising and digital marketing solutions for clients of all sizes. There is a heavy focus on the under-served and often over-charged segment of small and medium sized businesses, non-profits and institutions. Enradius’ approach to digital marketing enables various-sized organizations to cost effectively use the power of zip-code-specific tactics and looks holistically across the spectrum of digital strategies.
Enradius, founded in 2014, said it's on track to grow to 20 people by the end of the year. It hired a half-dozen staff members since moving from the CEO’s home office in Ellicott City to a Downtown Partnership initiative space in Mt. Vernon, Baltimore, in 2015.
Changeup Marketing was founded in October 2016 to provide digital marketing and social media services to small businesses in the under-represented markets of Frederick, Mt. Airy, Damascus and surrounding areas.
“Combining Changeup’s passion for local business and exceptional social media content with Enradius’ vast array of digital offerings and experienced operations team creates a perfect storm for our clients,” Jarvis said. “This merger means we have the assets to help any business, including the sole business owner, smaller retailer, or service provider, thrive in the digital space. It’s the perfect combo of digital advertising, smart marketing strategy and thoughtful content to truly make a meaningful difference in their business.”
The acquisition is Enradius' first. Carberry expects to do more deals in other regions in addition to growing the agency organically. Geo-targeted advertising, merging traditional media and social media marketing solutions and developing out-of-the-box creative approaches to clients’ goals has vaulted Enradius to the top of the digital marketing agency list. Headquartered in Baltimore, Enradius was named one of the region’s fastest-growing companies on the Baltimore Business Journal’s “Fast 50” list for 2016.
Enradius captures the power of the merging traditional and digital marketing and advertising sectors. The agency provides tailored, customized marketing and ad services targeted to a distinct geographical region or online community. Services include geo-targeted digital advertising, media and marketing solutions. Enradius engages existing customers more often and captures new customers when they are within range of a business and ready to buy, delivering increased sales and profit margins at a lower cost and a better ROI. For more information on Enradius and the latest advertising and marketing solutions such as video ads, paid search marketing, social media and mobile marketing: visit www.enradius.com