Waterfront Partnership of Baltimore is pleased to announce the appointment of Matthew Shaffer as its director of marketing communications.

In his role, Shaffer is responsible for planning, developing and implementing the organization's marketing strategies including communications, social media, branding, promotions, public relations, promoting all Waterfront events, as well as identifying and carrying out new and novel ways to convey and highlight the Partnership's brand.

Shaffer joins Waterfront Partnership with over 10 years of marketing and management experience. Most recently, he served as the marketing manager for Lafrance Hospitality in Westport, Mass., where he was responsible for managing and executing all aspects of company marketing from strategy development through implementation for company-owned restaurants, hotels and event venues. In previous roles, he served as marketing and communications manager at BIC Sport North America, Inc. and corporate marketing and communications/sales coordinator at E-Brands Restaurants.

Shaffer was named a Cape and Plymouth Business Magazine “40 Under 40” honoree in June 2016. He graduated from State University of New York College at Brockport with a degree in international business.

About the Waterfront Partnership of Baltimore

Waterfront Partnership is the proud steward of Baltimore's crown jewel, its Inner Harbor and Waterfront. We're lean, nimble and effective; the only organization that wakes up every day, rolls its sleeves up and gets to work on new ways we can make Baltimore's Waterfront even more active, attractive and appealing. We're the hosts who greet visitors, the creators of programs and promotions and managers of our beautiful parks. We encourage investment in Baltimore's most celebrated asset so it can continue to grow, to serves as a place of pride and the place where Baltimoreans come together to recreate and to celebrate. For more information, visit www.waterfrontpartnership.org.