MGH Adds Two National Brands to E-Commerce Portfolio

7/31/17

To accommodate this growth, the agency has also expanded its digital marketing talent, which includes four former JoS. A. Bank employees

MGH, a full-service marketing communications agency, today announced it has been selected by Ceramcor and Hats in the Belfry to handle digital marketing efforts for the companies.

Ceramcor, creator and retailer of the 100 percent all-natural ceramic cookware Xtrema, chose MGH to handle its digital marketing, including Facebook display advertising, search engine marketing (SEM) and Google Shopping to increase online sales.

National retailer of men’s and women’s fashion hats, Hats in the Belfry, hired MGH to grow the brand’s digital marketing efforts through SEM and social advertising, as well as ongoing website optimizations. While the majority of Hats in the Belfry’s business is online, they also have three brick and mortar locations in Fells Point, Annapolis and Philly.

 “We are thrilled to expand our footprint in e-commerce industry with the addition of two unique brands, Ceramcor and Hats in the Belfry,” said Andy Malis, chief executive officer of MGH. “This expansion into the market is due to our growing digital marketing team, which has a strong background in e-commerce through their work with JoS. A. Bank. We look forward to working with these brands to grow their online presence through our strategic, integrated digital approach.”

These new client additions come on the heels of several e-commerce client additions, as well as the agency growing its digital marketing department, including Lisa Pennell who brings more than 15 years of experience serving as JoS. A. Bank’s e-commerce director, where she helped grow the brand’s online business to more than $150 million. MGH’s e-commerce client roster currently includes Books-A-Million, Great American Cookies, Hot Dog on a Stick, Levenger, Marble Slab Creamery and growing franchise Soccer Shots.

About MGH

Based in Baltimore, MGH is an integrated marketing and communications agency offering advertising, public relations, media planning/buying, creative design and production, interactive (design, strategy, development and marketing), market research, direct response, relationship marketing and social media marketing.

MGH maintains a diverse client base spanning multiple industries. Current clients include MASN, M&T Bank, Bray & Scarff, California Tortilla, Hendrick Automotive Group, Ocean City, Md., Department of Tourism, Nobel Learning Communities, Inc., Great American Cookies, Hot Dog on a Stick, Marble Slab Creamery, Pretzelmaker and Miss Utility.

Visit http://www.mghus.com for more information on MGH and its services or connect with MGH via: Facebook at https://facebook.com/mghus; Instagram at https://www.instagram.com/mghmarketing; Twitter at https://twitter.com/mghus; or YouTube at https://youtube.com/mghtv.

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