Sinclair Broadcast And Nexstar Media Announce Agreement

7/20/17

In preparation for the approval of ATSC 3.0 by the Federal Communications Commission as well as the implementation of national television station repacking, Sinclair Broadcast Group, Inc. (Nasdaq: SBGI) and Nexstar Media Group, Inc. (Nasdaq: NXST) (collectively "the Companies") have reached a tentative agreement on principles to coordinate the transition of the over-the-air delivery of ATSC 3.0 "NextGen" television services in 97 television markets. The transition is a complicated process requiring coordination and cooperation between in-market television broadcasters. The tentative agreement -- made pursuant to Companies' previously announced Spectrum Consortium that promotes spectrum aggregation, innovation and monetization and enhance their abilities to compete in the wireless data transmission sector -- includes 43 markets where both Companies own a television station, and a plan to spearhead the transition for shared "NextGen" services in the 54 markets where only one of the Companies owns or operates stations.

Once the ATSC 3.0 standard is approved by the FCC, the Spectrum Consortium expects that television stations will be permitted to enter into Channel Sharing Agreements where existing ATSC 1.0 as well as "Next Gen" ATSC 3.0 will be simulcast on different stations' spectrum. The agreements between Sinclair and Nexstar will provide that the Companies share their spectrum within their markets, with some spectrum remaining as 1.0 and other spectrum migrated to ATSC 3.0 enabled "NextGen" services. The FCC's recent broadcast spectrum auction and mandated repack of remaining broadcast television stations has complicated the process of transitioning to the new technology by eliminating much of the spectrum that was dedicated to free over the air broadcasting. As such, the Spectrum Consortium believes that agreed upon coordination principles are critical to ensuring that a transition to the upgraded technology can occur.

"We look forward to working with Nexstar to enable new and innovative services that add value to the viewers we serve, our advertising clients and our broadcast assets. Sinclair and Nexstar are leading the broadcast industry in this critical technology upgrade and we are confident that through our coordination and mutual efforts we can navigate this transition together," said Chris Ripley, President and CEO of Sinclair.

"Our collaboration with Sinclair demonstrates Nexstar's commitment to making 'NextGen' television a reality for the communities and businesses we serve across America. Our research and analysis indicates that this market-based solution to the transition is a win for broadcasters and for television viewers who will soon have access to the enhanced over-the-air services that this new technology can bring, which will enable us to remain highly competitive in today's multi-platform environment," said Perry Sook, Chairman, President and Chief Executive Officer of Nexstar.

Specific market roll out schedules and sharing arrangements are in development in anticipation of the FCC approval of the new ATSC 3.0 standard by the fourth quarter of 2017.

About Sinclair Broadcast Group, Inc. (Nasdaq: SBGI)

Sinclair is one of the largest and most diversified television broadcasting companies in the country. Pro forma for the Tribune acquisition (before any related divestitures) and all previously announced pending transactions, the Company will own, operate and/or provide services to 233 television stations in 108 markets. The Company has multiple emerging networks as well as stations affiliated with all the major networks. Sinclair is a leading local news provider in the country and a producer of live sports content. Sinclair's content is delivered via multiple-platforms, including over-the-air, multi-channel video program distributors, and digital platforms. The Company regularly uses its website as a key source of Company information which can be accessed at www.sbgi.net.

About Nexstar Media Group, Inc.

Nexstar Media Group is a leading diversified media company that leverages localism to bring new services and value to consumers and advertisers through its traditional media, digital and mobile media platforms. Nexstar owns, operates, programs or provides sales and other services to 170 television stations and related digital multicast signals reaching 100 markets or nearly 39% of all U.S. television households. Nexstar's portfolio includes primary affiliates of NBC, CBS, ABC, FOX, MyNetworkTV and The CW. Nexstar's community portal websites offer additional hyper-local content and verticals for consumers and advertisers, allowing audiences to choose where, when and how they access content while creating new revenue opportunities. For more information please visit www.nexstar.tv.

Recent Deals

Interested in advertising your deals? Contact Edwin Warfield.

Connect with these Baltimore Professionals on LinkedIn

  • Edwin Warfield

    Editor in Chief, Warfield Digital

    Connect
  • Jean Halle

    Independent Consultant

    Connect
  • Larry Lichtenauer

    President of Lawrence Howard & Associates

    Connect
  • Newt Fowler

    Partner at Womble Carlyle, LLP

    Connect
  • David Crowley

    Owner at Develop DC

    Connect
  • Carolyn Stinson

    Stinson Marketing Group

    Connect