While Under Armour (NYSE:UAA) is expected to release earnings at the beginning of August, the company has continued to see negative news flood its ticker including " losing relevancy compared to a year ago" in the very important U.S. teen demographic, job cut announcement in the company's connected fitness business unit, and FBR Capital lowering their price target after recent channel checks. As an Under Armour shareholder, none of this is good news and has continued to put pressure on the downward spiral stock price. Despite these recent articles piling on the Under Armour sell bandwagon, I believe the stock is a buying opportunity and I will address each of the concerns.

With the first point, it's no secret that Under Armour is currently undergoing a brand image crisis; however, the severity is nowhere near the level it is being made out to be. When the company released Q3 2016 results in October, it posted the 26th consecutive quarter of 20%-plus revenue growth. Despite this streak recently coming to an end, it should speak for itself. With a fast growing footwear business and sprawling international footprint, it does not appear to be a brand that is losing relevancy but its previous growth rate was unsustainable. Furthermore, the company has continued making investments to remain in the spotlight including key athlete endorsements (Stephen Curry, Bryce Harper, Cam Newton, and Major League Baseball). As more athletes, organizations, and universities make commitments with Under Armour, this brand issue will begin to subside.

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