Warschawski, a full service advertising, marketing, digital, public relations, branding, web design, creative and crisis communications agency, announced today that it will be hosting a free webinar – “Generating Bottom-Line Impact Through Metrics that Matter” – on Wednesday, July 26^th at 3 PM EST. Interested participants can register here. Warschawski brings strong experience in metrics and measurement, withsix Google Analytics Certified Professionals along with several individuals certified in Google AdWords, Bing Ads, Twitter, HubSpot & Digital/Social Media Advertising.

Today, business owners and marketers are continuously searching for the best ways to measure the effectiveness of their campaigns – but despite these efforts, many professionals are losing sight of the fundamental question behind measurement: are we actually measuring what matters?

This webinar will provide an overview on the different types of metrics (and why they matter), how to identify “meaningful metrics” (complete with some real-world examples), and how these metrics can be created, tracked and benchmarked.

Participants will walk away with an understanding of how to:

• Identify, create and track metrics that matter throughout every stage of the user journey
• Link each metric to bottom-line outcomes to track & benchmark performance
• Employ metrics that matter to inform and adjust business and marketing strategy

This interactive session will be led by Sam Ruchlewicz, Director of Digital Strategy & Data Analytics. Sam is widely recognized as a rising star and thought leader in digital marketing and data analytics. Sam has been a driving force behind Warschawski’s integration of digital marketing and data analytics with traditional marcom practices. He is a columnist and contributor to some of the industry’s most respected media outlets, including Digital Marketing Radio, Marketing Insider, Duct Tape Marketing and Convince & Convert. He is frequently invited to speak at regional, national and international marketing and industry conferences about digital marketing and data analytics.

“Advancements in digital advertising have opened many doors to create brand experiences with key audiences and engage with them in a variety of online formats. With these new channels, it is important for marketers to understand the data and analytics aspect of how to measure campaigns effectively. There is a lot confusion out there that often leads companies to base marketing plans off of misleading metrics,” commented Sam Ruchlewicz, Director of Digital Strategy & Data Analytics at Warschawski. “This webinar is designed to help participants cut through the noise and understand which metrics are really important and then leverage those metrics to help adjust business approaches and strategies that will lead to improved performance and bottom line results.”

Warschawski is dedicated to providing clients with the highest quality of branding, marketing, PR, advertising, interactive and creative design services. Warschawski has won the top recognition of being named “U.S. Small Agency of the Year” for three years in a row. For ten consecutive years, it also has been ranked as one of the top 30 “Best Agencies to Work For” in the U.S. In 2010, Warschawski was named “U.S. Small Agency of the Year” and the “Best Small Agency to Work For” in the U.S. The company, whose clients include Fortune 500 and Inc. 500 companies, has won more than 200 awards for its marketing communications work over the last 15 years. Warschawski was founded in 1996 and is headquartered in Baltimore, MD.