In Circa, Sinclair Sees a Way to Attract “Independent-minded” Millennials

7/5/17

By Laura Hazard Owen, NiemanLab

What's in a name?

When it comes to Circa, not much.

The old Circa, launched in 2012, was an mobile news app with some interesting ideas — primary among them that the traditional article should be broken up into bite-sized atomic units of news, which could be rearranged, amended, or transformed depending on the story and the reader. It featured an innovative alerts system build around individual story updates, got great App Store reviews, and was appealing to Silicon Valley. When news industry conversations of that time turned to the most interesting innovations, Circa was always on the list; their offices were a regular stop for news executives looking for new ideas.

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