Sam Ruchlewicz, Director of Digital Strategy & Data Analytics at Warschawski, a full-service advertising, marketing, digital, public relations, branding, web design, creative and crisis communications, will present at the 2017 PRSA Maryland Annual Conference on Thursday, June 8th at Loyola University in Baltimore.
His session, Measuring Up: Concrete Ways to Show the Real Value of PR, Social & Marketing, will empower PR professionals and marketers with a comprehensive framework that enables them to effectively measure the value of their efforts and translate that value into both actionable insights and bottom-line outcomes. Sam’s one-hour session will begin promptly at 10:15 am.
The 2017 PRSA Maryland Annual Conference will bring together PR and communications professionals with a wide range of experience and years in the industry under one roof. The day-long conference will feature dozens of presentations, panel discussions and informational sessions from industry experts on best practices, client successes, emerging trends and hot topics including analytics, social media and adapting to a technologically charged industry.
“In today’s always-on, data-driven world, it is absolutely vital for marketing communications professionals to be able to quantify the value of the services they provide. With all of the data and analytic tools available to us, it is important to understand how to use them and measure campaigns,” said Sam Ruchlewicz. “I am thrilled to be selected to speak at the PRSA Maryland Annual Conference, and I’m looking forward to providing attendees with insights into how they can leverage analytics and digital channels to improve their performance and more accurately capture business results.”
Warschawski is dedicated to providing clients with the highest quality of branding, marketing, PR, advertising, interactive and creative design services. Warschawski has won the top recognition of being named "U.S. Small Agency of the Year" for three years in a row. For ten consecutive years, it also has been ranked as one of the top 30 "Best Agencies to Work For" in the U.S. In 2010, Warschawski was named “U.S. Small Agency of the Year” and the "Best Small Agency to Work For" in the U.S. The company, whose clients include Fortune 500 and Inc. 500 companies, has won more than 200 awards for its marketing communications work over the last 15 years. Warschawski was founded in 1996 and is headquartered in Baltimore, MD.
