Integrated marketing agency, The Cyphers Agency, has been selected by the Grain Foods Foundation (GFF) to launch an influencer marketing campaign. The campaign, Healthy Aging, seeks to alleviate guilt associated with eating bread and promote the Foundation’s scientific research which finds grain foods as a component to healthy daily diet.
The Grain Foods Foundation, founded in 2004, is a joint venture of members from the baking and milling industries committed to grain foods nutrition education that is firmly rooted in science.
“We are excited to work with The Cyphers Agency to connect with health professionals, spokespeople and advocacy organizations to promote the importance of grain food to enjoy a happy and healthy life,” said Christine Cochran, executive director for GFF. “By collaborating with these influencers, we can reassure people that it’s okay to enjoy bread again.”
“After years of vilification, it will be refreshing to encourage bread consumption through a multi-faceted campaign highlighting the Grain Foods Foundation’s important work,” said Dave Cyphers, president for The Cyphers Agency.
About The Cyphers Agency
The Cyphers Agency, Inc. is an independent, full-service creative agency offering advertising, public relations and digital services with a focus on marketing strategy and brand development. Headquartered in Annapolis, Md., the agency works to promote regional and national brands in a range of industries including ADP, Seasons Pizza, Strayer University, Grain Foods Foundation, Capital Bank, Kay Apartments and Advance. Visit www.thecyphersagency.com.
About the Grain Foods Foundation
Formed in 2004, Grain Foods Foundation (GFF) is a group of thought leaders and advocates for all grain foods and believes everybody needs grain food to enjoy a happy and healthy life. Committed to nutrition education programming that is firmly rooted in science, GFF is a strong advocate for our members and a resource for consumers and the media who want to learn more about the role of grains in a well-balanced eating pattern. GFF offers research-based information and resources to members, partners, influencers, policymakers and consumers through a comprehensive communications campaign, conferences, webinars, research tools, social media and more. GFF is committed to bringing fact-based information and common sense to the consumer. For more information, visit GrainFoodsFoundation.org.
