“Our breakfast-all-day menu concept is approachable and creates differentiation,” explains Kyle Algaze, Founder and COO of restaurant which will open this summer
Iron Rooster, a full-service restaurant that focuses on serving “breakfast all day,” lunch, supper and drinks, has signed a lease with 28 Walker Development for approximately 7000 square feet of space within McHenry Row, a mixed-use project located off Key Highway in Baltimore City. With an expected opening this summer, the nearly three-year old restaurant concept will occupy the former Greene Turtle and Piaza space. This represents the second Baltimore City-area location for Iron Rooster, joining a site on Boston Street in Canton, and fourth overall, with additional locations in the Annapolis section of Anne Arundel County and the Hunt Valley section of Baltimore County. Approximately 100 full and part-time employees are expected to work at the restaurant.
“Our breakfast-all-day concept is approachable and creates differentiation and separation from other restaurants,” explained Kyle Algaze, Founder and COO of Iron Rooster. “We choose McHenry Row because the surrounding area impresses us as a tight-knit community that enjoys great food and supports small businesses. As evidenced by our other locations, we intend to be extremely active in and supportive of the local community. Baltimore is extremely prideful. We are energized by that trait and we constantly search for ways to become engaged with residents and businesses.”
Iron Rooster offers a creative array of breakfast items including fried chicken and waffles and homemade pop tarts, benedicts, omelets, pancakes, waffles and French toast that is available all day. Traditional lunch and dinner entrées include sandwiches such as pulled pork, as well as countryfried meatloaf, chicken pot pie and shrimp and grits.
“Our customers know and appreciate the fact that they can order French toast at 7 or 8 pm in the evening,” Algaze added. “In addition, we specialize in Southern comfort food, so they can expect large portions, which we believe is the magic formula for building and maintaining customer loyalty.
“Although located only a short distance from our Canton Crossing location, we believe the Fort McHenry Tunnel is the great divider and that we will be able to create separate audiences at McHenry Row. We are able to expand because we have great people, which creates opportunities. We want to become a cornerstone in the community,” Algaze added.
Iron Rooster is providing pre-race and post-race food for two upcoming Baltimore City races this spring – the Under Armour Sole of the City race on April 8 and the Believe in Tomorrow Port to Fort 6K race on April 22.
McHenry Row, a 20-acre mixed-use project, is being developed by 28 Walker Development. It contains 250 apartment units, commercial office space, a Harris Teeter grocery store and complementary restaurants and retailers.Locally-operated tenants at the project are Samos Greek Island Grill and Diamondback Brewing Company.
Iron Rooster has been named by the reservation website Open Table as one of the Top 100 Brunch Restaurants in the Country, and was also included in a list compiled by The Baltimore Sun for the Top 10 Brunches in Baltimore.
“Attracting locally-owned restaurants to our projects such as Iron Rooster advances our goal of creating one-of-a-kind environments, and avoids the cookie cutter tenant approach,” stated Mark Sapperstein of 28 Walker Development. “Iron Rooster employs a proven concept with its breakfast-all-day menu, and the ownership has demonstrated its ability to achieve success in different venues. This is a significant win for local residents, businesspeople and visitors to the City,” stated Mark Sapperstein of 28 Walker Development.
For additional information about McHenry Row, visit www.McHenryRow.com
