A Baltimore TV station owner is forming a new group that’s getting ready for the day when television transmissions can reach internet-connected devices.
Sinclair Broadcast Group created a new consortium on Wednesday with Texas-based Nextstar Media Group. The two companies are looking to back a “next-generation” broadcast standard, according to a statement.
Known as ATSC 3.0, the standard would blend over-the-air (or, non-cable) broadcasting with broadband. The companies say that the upgrade will make it easier to integrate content on TV and wireless devices. We’re still at 1.0 for now, but 3.0 is getting toward the final stages of development and the Federal Communications Commission (FCC) is starting to consider it. FCC Chairman Ajit Pai, who said he wants to approve the standard later this year, laid out a few benefits in a recent Medium post.
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