Bright Greens, a smoothie company, has raised $500,000 in equity and plans to raise $2 million.
The private company, which incorporated at the start of 2017, makes frozen cubes of smoothie concentrate that, when mixed with hot water, produce an instant smoothie containing seven servings of fruit and vegetables.
One investor has bought into the offering, which began Jan. 30. The company does not expect the $2 million offering to last more than a year.
The company is run by Chief Operating Officer Sean Wainwright and founder Brian Mitchell, who previously worked at natural food companies and Whole Foods Market.
Bright Greens products are available in select Whole Foods in DC, Maryland, Virginia, New Jersey, Ohio and Virginia and three specialty shops in New York City.
Online orders with a minimum $40 purchase may be shipped to DC, Maryland, Virginia, Delaware, West Virginia, Pennsylvania and New York.
The form D can be found here.
