Jellyfish announced today it has been appointed Navdy’s Digital Agency. Navdy is the world’s first driving device that leverages augmented reality (AR) to project phone necessities and car information directly in the driver’s line of sight, creating an entirely new driving experience that lets people Look Forward© while Staying Connected©. The partnership will showcase Jellyfish’s strength in sophisticated cross-channel digital advertising, as well as help Navdy identify and create the most relevant online journey for their customers to increase purchase conversions.
“We’re proud to be working with Navdy, an innovative company out of Silicon Valley that is poised for rapid growth,” says Kevin Buerger, Executive Vice President and Managing Director, U.S. “We are excited to create a comprehensive, cross-channel digital strategy that will propel them to success in new markets and give their product the attention it deserves.”
Navdy's breakthrough user interface, which projects a transparent image on the road ahead, incorporates Hand Gestures to accept calls with the wave of the hand, a specially engineered Dial, and advanced software that lets drivers control their phones hands-free. With maps, calls, messages, notifications, music, and car information projected directly in front of drivers, they will never again miss a turn or the information needed while driving. Navdy also connects to the car through the ODB-II Port to show drivers their speed, RPM and automatically recommend nearby gas stations when fuel level is low.
“Jellyfish presented a number of advanced digital strategies that not only matched perfectly with our ambitious marketing goals, but also took our needs as a new product very seriously. Their commitment to transparency and partnership sealed the deal for us,” said Dan Currie, CRO of Navdy.
Jellyfish will work with Navdy to target consumers across in the U.S, with a global launch planned in 2017. Digital strategy offerings will include paid search, display, video, search engine optimization, social media, email marketing, analytics, conversion rate optimization, creative and development solutions.
About Jellyfish
Jellyfish Online Marketing (www.Jellyfish.net) is a global digital marketing agency. Founded in 1999, Jellyfish has offices across the U.S., U.K., Spain and South Africa with more than 300 employees worldwide. The company provides a full suite of award-winning technology and talent to deliver paid search, SEO, social media, display, email, analytics, optimization, creative and development solutions. Jellyfish is a proven leader that understands how the convergence of marketing channels, platforms and devices can be used effectively to create an overall winning strategy and the perfect digital journey for their clients.
About Navdy
Navdy created the world's first Augmented Driving© device for your car that lets you Look Forward© while Staying Connected©. The company's mission is to reinvent the driving experience and to make driving something you Look Forward to again. In 2013, Navdy set out to fundamentally change the way you use technology in the car and to create the type of product that makes you immediately wonder how you ever lived without it. Navdy is more than a new display, more than a new UI, and more than a new platform for Apps -- it's an experience and one the company hopes you enjoy every time you get behind the wheel. To learn more, visit www.navdy.com.
