At Night Athletic Launches Kickstarter Campaign To Support Expansion, New Product Styles

11/15/16

At Night Athletic, LLC (ANA), the Baltimore-based athletic apparel company which recently introduced Illuminated Athletic Pants, is launching a Kickstarter campaign today to support development of its patent-pending athletic wear designed to make exercising in low-lit areas safer.

Illuminated Athletic Pants, ANA’s flagship product, feature embedded LED lights which are light-weight and provide significant illumination for runners or others exercising in less-than-ideal visibility conditions. Unlike competing products, Illuminated Athletic Pants are also washable, dryable, easy to use, comfortable, and affordable.

“We’ve received an incredible response to the launch of Illuminated Athletic Pants,” says ANA President and Co-Founder Julie Polanowski. “If successful, our Kickstarter campaign will enable us to speed expansion of our manufacturing operations and introduce new styles of Illuminated Athletic Pants faster.”

Illuminated Athletic Pants are currently available in women’s capris and men’s shorts, although new styles are in the works.

According to Polanowski, the LED lights in Illuminated Athletic Pants project a higher level of visibility at a lower voltage pull than other athletic wear designed for runners or others who exercise at night or in poorly lit areas. “Our LED lights are bright and help to improve visibility and safety wherever you go,” she says. “Moreover, they are visible from the front, sides, and back, keeping runners protected with 360-degree visibility.”

Previously, runners or others exercising at night could carry a flashlight or wear electroluminescent lighting products, which are equipped with large battery packs, but both are heavy and slow you down. They could also wear reflective athletic gear, but that provides minimal visual projection and only lights in one direction.

In contrast, runners wearing Illuminated Athletic Pants have well-lit safety protection along with the convenience of lightweight fitness apparel.

Illuminated Athletic Pants also feature an alarm system which, when activated, turns the LED lights from green to red and emits a siren to signal that the athlete is in distress. They are able to communicate with the athlete’s phone to contact their emergency connection with a predefined text and GPS location when the alarm is activated.

“Our product is also rechargeable,” says Polanowski. “When it is in use and the charge is low, the LED lights turn yellow and blink faster to notify the user that there is only a limited time for them to return to a safe place.”

To contribute to At Night Athletic’s Kickstarter campaign or for more information about the company or Illuminated Athletic Pants, visit http://atnightathletic.com/and follow the link to the Kickstarter page or go to https://www.kickstarter.com/projects/1707049451/illuminated-athletic-wear.

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