GKV, a nationally recognized marketing firm that specializes in Challenger Brands, announced today that it has been named the media agency of record for Bridgestone Golf. Bridgestone Golf designs and manufactures premium golf balls, golf clubs and other golf accessories. Bridgestone started manufacturing golf balls in 1935 and is the number one golf ball producer in Japan.
Here in the U.S., Bridgestone is a Challenger Brand poised to take on and surpass current industry leaders. GKV will work with Bridgestone to ensure its objective is met through market share and brand loyalty.
“GKV’s Challenger Brand philosophy is a great match for Bridgestone Golf. They have superior products on the market today. Our job is to get that message to golfers throughout the country, so they can experience how Bridgestone Makes Golf Easier,” said Roger Gray, Chairman and CEO of GKV.
Bridgestone’s distinguished R&D department continues to be the industry leader in golf ball innovation and technology. Like a true Challenger Brand, Bridgestone is taking on the category leader, Titleist Pro V1, with the introduction of its new e6 series golf balls. The company will be releasing more advanced e6 models within the next few months, providing everyday golfers and professional golfers alike, the perfect ball for “their game.”
“I’m confident in GKV’s track record of working with Challenger Brands to drive sales and brand awareness to the next level,” said Corey Consuegra, Senior Director of Marketing, Bridgestone Golf. “We look forward to this new partnership and the competitive edge GKV will help bring to our brand through its expert media strategy.”
To see more of GKV’s work or check out the latest agency news, please visit www.gkv.com.
About GKV
GKV has been helping brands challenge the status quo in hyper-competitive categories for more than 30 years. While tradition labels us an advertising agency, we bring critical thinking, planning and innovative execution to every communications platform. With billings of more than $122 million, GKV provides a complete range of strategic communications and engagement services, including creative development, digital marketing, brand strategy and development, media planning and buying, public relations and crisis communications, social media, digital and broadcast production, event planning, and grassroots outreach. Our diverse client roster includes national and regional companies within the health care, telecommunications, financial services, gaming, consumer packaged goods, retail and over-the-counter (OTC) medicine industries; as well as government agencies, B2B, nonprofits and cause marketing organizations. GKV is headquartered in Baltimore at the Offices @ McHenry Row near the Inner Harbor. Visit http://GKV.com or www.Facebook.com/GKVus.
About Bridgestone Golf
Bridgestone Golf USA is based in Covington, GA and manufactures premium golf balls, clubs and accessories under Bridgestone and Precept brands. The company started making golf balls in 1935 and, as the world's largest tire manufacturer, leverages its 900 rubber polymer science engineers worldwide to produce high-performing products. Customer swing and related data, captured through its popular, nationwide ball fitting program, advises continuous advancement of ball technology. Bridgestone Golf USA is a wholly-owned subsidiary of Bridgestone Sports Co. Ltd., headquartered in Tokyo. For more information, visit www.bridgestonegolf.com.
