Gary Scruggs
Jellyfish US, a leading digital marketing agency, announces the hiring of Gary Scruggs as Analytics Director. In this role, Scruggs will be responsible for leading the agency’s web analytics practice in the U.S. and ensuring web reporting, insight and optimization best practices are applied across Jellyfish’s client base.
“Gary’s superior web analytics background and expertise make a welcome addition to the Jellyfish team and will immediately provide value to our clients and the agency,” says Jim Hamilton, managing director, head of U.S agency. “His immediate focus is to identify the best measurement framework for existing clients to maximize efficacy of their digital marketing efforts.”
Previously, Gary was senior director of digital media insights and director of marketing and web analytics for iCrossing. He has also held positions with TEKSystems and PricewaterhouseCoopers.
“Combining Jellyfish’s proven success and leveraging our position as one of a handful of DoubleClick Channel Partners and as a Google Analytics Certified Partner and Analytics 360 Reseller, I am eager to impact strategic digital roadmaps for our clients and help amplify their brands,” notes Gary.
Gary’s hire marks Jellyfish’s 36th hire in the United States in 2016 and the 58th globally. The agency is expected to open two additional offices in 2016, with more new hires slated to occur through the end of the year. For more information about Jellyfish, visit www.jellyfish.net.