Diana Innes
Growing Online Video Firm looks to former Laureate Education Inc. Online Marketing Manager to lead digital marketing efforts.
Storyfarm, a Baltimore-
Innes will be responsible for maximizing the effectiveness of the clients’ videos by focusing on the most efficient and creative ways to reach their audiences. Since joining, Innes’s expertise in digital strategies has helped Storyfarm reach higher audience awareness, marked by a 38% increase in unique visitors.
“Diana’s ability to think critically, creatively and ahead of the competition captured us immediately,” said John Sherman, Storyfarm’s Chief Executive Officer, “She’s concerned about what’s happening today and even more about what’s happening tomorrow, beyond the last ‘click.’ Everyone is doing something with video distribution, but no one is doing it well enough. Diana’s specialization in video audience engagement will help clients make the most of their videos, making them as effective as they are compelling.”
Innes has always been attracted to film as a creative outlet, and saw an opportunity at Storyfarm to fuse her digital expertise with video audience engagement. By concentrating on a client’s end goal, Innes will design plans to make more of the video audience take the actions Storyfarm productions call them to take.
“Online video is projected to make up 82% of overall consumer web traffic in 2020,” said Innes, “This is very exciting because we can work so closely with these clients and not only provide them with a video product, but also a plan of action in terms of a marketing strategy.”
Prior to joining the Storyfarm team, Innes worked as an Online Marketing Manager for Laureate Education Inc. in Baltimore, where she managed digital strategies across multiple channels—including video— for Walden University. She also produced two Emmy Award-winning television specials as a Producer for Maryland Public Television and a Production Assistant for WBAL-TV. She worked at Ascend One Corp in Columbia, Maryland for over four years as a Marketing Coordinator, Online Marketing Analyst, and Project Specialist.
Innes graduated from Elon University in 2006, with a B.A. in communications and an emphasis in broadcast.
“I see Storyfarm becoming a huge leader in the video agency space,” Innes said, “I am excited for us to grow as a company, be smart about what we are doing, challenge each other to think better, and help businesses reach their goals.”
About Storyfarm
Founded in 2008, Storyfarm is a Baltimore-based video agency that makes online marketing videos and television commercials that help brands connect with their audience. Led by a Cannes, Peabody, ADDY, Telly, and Emmy Award-winning team, Storyfarm is a vibrant group of talented storytellers who are dedicated to producing cinematic content that get results.
For more information visit, http://www.storyfarm.
