Warschawski, a full service branding, marketing, public relations, advertising and interactive agency, announced today that it has been named agency of record for Heritage Training and Shooting Center, a full-service, personal protection training facility, firearms retail store, and shooting range that focuses on safety and education.
Warschawski will work with Heritage Training and Shooting Center to create integrated marketing communications campaigns and thought leadership positioning that will increase awareness for gun safety and drive sales. Terms of the agreement were not disclosed.
Heritage Training and Shooting Center, located in Frederick, Maryland, offers a full suite of personal defense and training services to enhance civilians’ level of protection in and out of their homes. The facility includes state-of-the-art classrooms and simulation labs, a firearms retail store, and one of the most technically-advanced shooting ranges in the country.
“We’re excited to add Heritage Training and Shooting Center to our agency roster,” said Shana Harris, COO of Warschawski. “After visiting the facility, we were very impressed with the company’s modern and welcoming atmosphere and its focus on training and safety. We look forward to working with Heritage Training and Shooting Center to create integrated marketing communications campaigns that help increase brand awareness and drive visits to the center.”
“We wanted to partner with an agency that understood our unique positioning and how to best communicate it with our key audiences – motivating them to take an action,”said James LaFleur, President of Heritage Training & Shooting Center. “We were impressed with Warschawski’s in-depth approach to understanding our business goals and designing an integrated plan to help us achieve them.”
Warschawski is dedicated to providing clients with the highest quality of branding, marketing, PR, advertising, interactive and creative design services. Warschawski has won the top recognition of being named “U.S. Small Agency of the Year” for four of the past six years. For ten consecutive years, it also has been ranked as one of the top 30 “Best Agencies to Work For” in the U.S. In 2010, Warschawski was named “U.S. Small Agency of the Year” and the “Best Small Agency to Work For” in the U.S. The company, whose clients include Fortune 500 and Inc. 500 companies, has won more than 200 awards for its marketing communications work over the last 15 years. Warschawski was founded in 1996 and is headquartered in Baltimore, MD.
About Heritage Training and Shooting Center:
Heritage Training and Shooting Center is a state-of-the-art facility with classrooms, simulation labs, ranges and firearms retail store all designed with comfort in mind. Personal protection is the responsibility of an individual and Heritage Training and Shooting Center offers the training and practice facilities to educate everyone who walks through the door.
