Warschawski, a full service branding, marketing, public relations, advertising and interactive agency, announced today that it has been named agency of record for Alex Cooper, one of the region’s largest auction houses that specializes in the sale of real estate, antiques, collectibles, rugs and fine arts. Terms of the agreement were not disclosed.
Warschawski will work with Alex Cooper to create integrated marketing communications campaigns with a focus on digital marketing to raise awareness of the brand on a regional and national level as well as promote upcoming auctions.
Founded in 1924, Alex Cooper is one of the region’s most active auction houses. The family-owned company recently renovated its 24,000 square-foot facility in Towson, MD which includes a real estate division, an antiques and fine arts showroom and the preeminent rug gallery in the Mid-Atlantic region.
“We are thrilled to work with Alex Cooper. It is rare to find a fourth-generation, family-owned business that has experienced tremendous growth and success over the past 90 years and continues to be an industry leader,” said Shana Harris, COO of Warschawski. “We look forward to creating campaigns that help showcase their unique brand attributes and support their growth into new markets.”
“As we look forward to the future, we felt this was the time to find an agency partner that understood the many sectors of our business and could help us achieve our business goals, while remaining true to our family heritage,” said Paul Cooper, Vice President of Alex Cooper. “Warschawski really impressed us with their breadth of experience across marketing channels and their ability to design and implement integrated campaigns that help their clients stand out from the competitors. We are excited to move our business forward with them!”
About Warschawski (www.warschawski.com): Warscha
About Alex Cooper (www.alexcooper.com): Founded in 1924, Alex Cooper specializes in the sale of residential, commercial, and industrial real estate along with antiques, machinery, office equipment, and much more. They are recognized as experts in the field of property selling and are one of the largest auctioneer in the state of Maryland and Washington D.C.