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SECU Names Mirabile Senior Manager of Marketing
Posted February 9, 2012
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Carmen David Mirabile
SECU - Maryland's largest financial cooperative - has named Carmen David Mirabile to serve as Senior Manager of Marketing.
In his new position, Mirabile will assume oversight of all marketing functions at SECU, including marketing planning and strategy, research and analysis, brand strategy, corporate communications, product marketing, and customer relationship management.
"Carmen is a seasoned, results-oriented professional with a proven track record of leading successful marketing teams for nearly 20 years," says SECU Vice President of Marketing, Peggy Young.
"His leadership skills, coupled with a career of successfully accomplishing complex initiatives leading to profitability across all marketing and management functions, made him a natural for this position," Young continues. "We're thrilled to have him on board, particularly given the unprecedented member growth we have been experiencing as an increasing number of consumers shift their accounts from other financial institutions to SECU."
Young notes that in addition to attracting new members, current SECU members "are continuing to expand their relationships with our credit union, opening new personal and business accounts and increasingly making SECU their primary financial institution."
Prior to joining SECU, Mirabile served as Marketing and Communications Manager for Nucletron Corporation, based in Columbia, MD. There, he was responsible for a $4 million marketing budget and oversight of all strategic direction and promotional activities, including event management, direct and online promotions, advertising, web development, inside sales processes, and customer education materials.
Mirabile started his professional career with T. Rowe Price Associates, Inc. before being named Manager of Marketing and Communications for Vertis, Inc. He subsequently was promoted to Manager, Marketing Development-Corporate Acceleration at Vertis, with responsibility for managing new business development and new customer opportunities.
A resident of Joppa, MD, Mirabile is a graduate of Loyola College (now University) in Maryland and the Leadership Senior Management Program at Emerge, Ltd. in London.
About SECU:
Founded in Baltimore in 1951, SECU is the largest financial cooperative in Maryland. SECU is ranked among the top 47 credit unions for total assets in the U.S. As of August 2011, assets were $2.4 billion.
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