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Kristen Cooper Named Publisher of STYLE Magazine
Posted January 31, 2012
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Kristen Cooper
BALTIMORE - Alter Communications, home of the Baltimore Jewish Times, JT Insider, and STYLE Magazine, has named Kristen Cooper Publisher of STYLE. Cooper adds the new title and responsibilities to her current position as Director of Sales & Marketing for the $5 million integrated media company.
Kristen Cooper joined Alter in March 2009 after three years at the Baltimore Examiner, where she was recruited to be Retail Advertising Director after a successful five-year tenure managing retail advertising sales and new business development teams at The Baltimore Sun Media Group. Cooper, who earned a Bachelor's of Business Administration from Loyola College in Maryland, began her sales career with Black & Decker.
As Publisher of STYLE, Cooper will work with Editor Brian Michael Lawrence and his team to optimize business and sales opportunities for Maryland's premier lifestyle magazine, and to grow the STYLE brand across multiple platforms. STYLE is published bi-monthly and each issue reaches 75,000 upscale readers, mostly in Central Maryland. Cooper also will continue to oversee advertising and circulation efforts for all Alter publications.
"With our high quality, loyal audience and their insider view of ‘smart living in Baltimore,' STYLE has become an iconic local brand," said Cooper. "We're not here just to publish superficial surveys of who's who and what's what; we believe what's really best about Baltimore is its substance and sophistication, its heart and humor and curiosity. I'm excited to help advance a brand that really respects its readers."
Andrew A. Buerger, whose family founded the Jewish Times more than 90 years ago, is Alter's CEO and Editor of the JT. Since December 2009, he had been serving as Publisher of both the JT and STYLE, and Cooper's promotion frees him to focus more on the Jewish weekly, which underwent a major redesign last August, and to continue to work toward a resolution of a four-year legal battle with a former vendor that forced Alter to file for Chapter 11 reorganization in U.S. Bankruptcy Court almost two years ago. Under a plan currently before the Court, a group of community leaders plans to invest nearly $1 million to become majority owners of Alter, settle with the former vendor and rebuild the company's assets, which have been drained by the protracted legal process.
"I am so pleased to be able to name Kristen Publisher of STYLE," Buerger said. "She's one of the primary reasons this company has managed to succeed and keep looking to the future, even in tough times. She understands, appreciates and always advocates for STYLE's readers and advertisers, is a great strategic thinker and creative manager, and will help position us to hit the ground running when we put this legal battle behind us once and for all."
A Connecticut native who moved to Baltimore more than a dozen years ago, Cooper now lives in Lutherville with her husband and two young daughters. Although her favorite activity away from work is spending time with her family, she also is an avid runner and triathlete.
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