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Social Media Marketing, Online Advertising and Privacy -- the Legal Risk of Going Viral
Posted January 18, 2011
We Recommend...
Just as online ads are poised to overtake print as a primary means of advertising, the FTC is threatening to make marketing over the internet more complicated. Privacy compliance may soon require more than a privacy policy. Be prepared!
Join AAF Baltimore for a tech-savvy panel presentation and discussion of how privacy regulation may change how we collect and use consumer info. The panel will be moderated by Cynthia Sanders, chair of AAF Baltimore's legislative committee, and panel members include Michael Signorelli of Venable LLP, Clark Rector of the American Advertising Federation and Ryan Goff of MGH to tell us how the advertising and marketing industry is responding to the threat of increased regulation. We will also talk about best practices for handling consumer privacy issues in marketing and advertising -- and what steps can be taken now to improve future privacy compliance in social media marketing, behavioral advertising, lead generation, and more.
Thursday, January 20, 2011
Euro RSCG Discovery
400 E. Pratt St, 10th Floor
Baltimore, MD 21202
6:00 - 7:00 PM: Cocktail Reception and Networking
7:00 - 8:00 PM: Presentation
8:00 - 8:30 PM: Networking
$45 Members
$65 Non-Members
Space is limited. Reservations require ticket purchase. Tickets are non-refundable, but can be transferred.
For tickets, contact Linda Stanley at director@baltimoreadvertising.com or call 410-821-6968
Michael Signorelli
Venable LLP
Government and Regulaotry Affairs Practice Group
Michael Signorelli is a member of Venable LLP's Government and Regulatory Affairs Practice Group, where he advises and represents clients on privacy and Internet-related issues. Mr. Signorelli counsels clients on advertising, marketing, and data security related matters and represents clients in federal marketing-related legislation and rulemaking proceedings and other matters before the Federal Trade Commission, Federal Communications Commission, and the U.S. Department of Commerce. Mr. Signorelli advises clients with regulatory compliance matters and on developments regarding the Controlling the Assault of Non-Solicited Pornography and Marketing Act (Can-SPAM), Telemarketing Sales Rule (TSR), Telephone Consumer Protection Act (TCPA), and compliance with the European Union's Data Protection Directive (the E.U. Directive). Mr. Signorelli has also been involved in matters related to Internet governance, crisis management, and the development of self-regulatory programs. Mr. Signorelli represents a wide variety of clients, including marketers, advertisers, trade associations, e-commerce firms, retailers, and non-profits in privacy and consumer protection related matters before federal and state regulators and federal policy makers.
Clark Rector
Executive Vice President-Government Affairs
American Advertising Federation
As executive vice president-government affairs, Clark Rector oversees and directs the lobbying efforts of the American Advertising Federation's grassroots network of 40,000 advertising professionals in some 200 local advertising clubs and federations nationwide. Together, they have defeated ad tax proposals and other threats to advertising in Congress, nearly every state and numerous cities and counties.
In his role as chief public policy advocate for the Federation, Rector meets with lawmakers and regulators to educate them about advertising and represent the industry's position on important legislative and regulatory matters. He has testified for the AAF before the U.S. Senate and Federal Trade Commission, as well as numerous state legislatures and city governments.
Prior to joining the AAF in 1988, Rector spent two years on Capitol Hill as a legislative assistant for Congressman Tom Luken of Ohio. He also spent three years working in local television in Austin, Texas.
Rector is a proud graduate of the University of Texas and received a Master of Arts in Communication Studies from the University of Iowa.
Ryan Goff
Vice President, Director of social Media
MGH
Ryan Goff is the VP, Director of Social Media Marketing at MGH. In his role, Ryan oversees social media strategic development and campaign management for clients that include Texas Instruments, Mid-Atlantic Sports Network, Ocean City (MD) Department of Tourism, and Visit Baltimore.
Ryan graduated from Washington College with a B.A. in business management.
Thank your customer, tell them how valuable they are to you, but don't go overboard. Insincerity is easy to spot.
Sincerely,
Linda Stanley
American Advertising Federation Baltimore
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